Whether it's talking with clients or team members, we challenge any assumptions or status quo's, in a non-aggressive way. We're also really receptive to being challenged and take those challenges as they're meant – to get the best result for everyone.

It's sometimes easy to fall into the same way of doing things, over and over. We're passionate about the possible – keeping our minds open to finding new ways. We're an ideas-based business and strongly believe that anyone can have a great idea.

In our industry, we need confidence. Confidence in our skills, experience and the results we get for clients. Confidence is no excuse for arrogance though, so it must always be balanced with humility.

We're a commercial business that's here to make a fair and justified profit from the work we do. Every team member should be commercially aware to ensure that we remain profitable and fairly rewarded by our clients for the projects on which we work so hard.

If our clients become more successful from our work, we'll be well rewarded and will continue working together. Every step we take and every decision we make towards project accomplishment must be aligned with our clients' goals.

Agency life is varied. We'll have intense periods around deadlines, land huge clients and grow as a team of talented individuals. Along the way, we must remain a close-knit group that looks out for each other, embodying a fun, family spirit whilst delivering great results.

We have lots of relationships at Blueleaf – our team, our clients, our partners. The closer we work together, sharing possibilities and moving towards shared goals, the faster we'll gain amazing success. At times, people need support to help them through or perhaps just a sounding board for their ideas.

We're driven individuals who want to grow both personally and professionally. Blueleaf will support the team's goals in the full knowledge that we're a progressive business, taking little steps forward every day to become an amazing agency, full of amazing people.

Virtually all major issues within an agency can be attributed to poor communication. Our aim is to communicate clearly, both internally and with our clients. Clear communication is the oil that makes everything run smoothly.