Retail is changing. Just a few years ago, some were sounding the death knell for the high street, claiming that our city centres would become deserted as everyone shopped online. Ecommerce was the enemy of traditional retail, clicks were killing bricks. But then something changed.
Savvy retailers realised that their customers care less about the way in which they shop and more about their overall experience. Customers want the same things they’ve always wanted and the successful retailers are those that are making it easy for customers to get what they want, when they want it and how they want it – whether that be online or on the high street. Creating a joined-up, consistent customer experience is where the clever money goes, ensuring that however customers choose to buy from you, they enjoy it so much that they’ll return again and again, and bring their friends with them.
Retail Service Design
Service design is an essential part of making sure your omnichannel experience is consistent, seamless and effective
Research & Discovery
Before we set about designing anything, we need to know who we're designing for.
Interpreting your brand and creating tactile user interfaces is an essential ingredient for successful ecommerce
Creating a great user experience online is key to boosting basket size, conversion and customer retention