Throughout the Red Bull Platform there are many ‘snippets’ of text that fall outside of the CMS usual article, gallery, athlete, video and event content types, among others. A good example would typically be the results pages, where there are many excerpts of text that must be correctly translated.

Until now, these snippets have been administered through an increasingly lengthy Google Docs spreadsheet, with a column for the English phrase and columns for each translation in a given language. When we perform a deployment to the platform, the content of this spreadsheet is converted into a series of language files which are then updated with the latest release of the code.

Caching of translations on the server, as well as the process of actually converting and uploading the revised translation files, is a process that we have long sought to make more efficient and timely, and the answer to this has arrived in the form of WebTranslateIt.

WebTranslateIt is a popular, powerful, and above all, easy to use, cloud-based translation platform used by over 400 companies including start-ups and Fortune 500 organisations. WebTranslateIt makes it really easy to administer, maintain, proof-read and publish a database of translated words and phrases. Interestingly, in a classic example of cloud services coming into existence and rapidly filling a niche, WebTranslateIt actually came into being as a result of its founder, Édouard Brière, looking for a suitable translation engine, and being unable to find one that 'ticked all of the boxes’ so to speak. The result is a great platform that we are now able to make use of to help with the Red Bull websites on our own platform.

Without getting too involved in the technical jargon, working with WebTranslateIt’s API we are able to send a notification to the platform whenever any text in the translation database is updated or translated. This update is downloaded in the form of a new version of the affected language files, and is then simultaneously transmitted to other sites on our platform. This means that once this is implemented, the translation process will become even more ‘hands off’ and above all much faster in terms of seeing the results appear live on the website... likely to be within just minutes!

We will be featuring the WebTranslateIt implementation in more detail in an upcoming newsletter and are looking forward to unlocking the potential of this fantastic development. In the meantime, the screenshots below should give a flavour of what lies just around the corner with this exciting integration...

Click here for more background about WebTranslateIt.