Content is increasingly a key way of differentiating yourself as a retailer. Selling is not enough; the curation of your products and the wrapping of those products in advice or inspiration adds great value, and positions you above and beyond your competitors. Our experience has shown that getting the right amount of content is a fine line to tread. We'd love to bring this experience to your business.
We’d work with you to ascertain the right content strategy. One thing that's certain is that you need to be focusing on this area and starting to test the effect of content on your conversion rates and engagement. We’ll explore what kind of content works best for you, the volume of content, the resources that will be required to create the content and an overall content timing plan.