Digital commerce has developed so much that it's often akin to running a business within a business. It often has its own marketing needs, operational needs, buying needs, financial needs and so on. As a result, the complexity of this kind of work requires a more detailed approach to strategy and that’s where Blueleaf can help.
Through our extensive digital commerce experience we have worked on almost all areas of ecommerce business, whether it’s advising on merchandising options, ecommerce team structures or rearchitecting integrations to back end systems, we’ve been there and have the expertise to offer.
In addition to that, we advise our clients frequently on their next steps in digital commerce. Is Click & Collect worth the investment? Should we do a trial with beacons? How can we take advantage of digital in-store?
Making sure we build the right platform for your customers, internal team and wider stakeholders is key. We do this from the customer journey and business priorities.
Increasingly important to digital commerce is your approach to content, supporting your operations. We can craft the right strategy for implementation with your team.
Retailers with a bricks and mortar presence have been seeing huge gains through linking up their digital and store propositions. We can create or add momentum to your in-store strategy.