Many of the world’s most successful ecommerce sites and businesses have a culture embedded of testing and measuring the results before thinking, testing and measuring again. This continually provides incremental gains that over the course of the year can make a massive difference to the revenue generated.
We work with our clients to form a plan of optimisation to suit traffic levels and their appetite for change. This ensures we’re running tests for long enough to gather concrete, confident results and embed not only which one is the best solution, but also the learning of why that’s the case. This is just as important, in order to guide future design and business decisions.
We’re technology agnostic, having run testing via platform built-in tools, Optimizely and Visual Website Optimiser, among others. More important than the tool is the strategy and learning processes that surround it.