With great tools available from Google including Analytics and Tag Manager, we have invested time in learning these platforms, so we can get the most from them for our clients.
Set up custom elements: dashboards, custom reports, segments and so on. These are tailored around your needs, channels and reporting requirements to the rest of the business
Implement Tag Manager and Enhanced Ecommerce: two really important parts of any retailer's ecommerce puzzle, that should be implemented to allow great reporting by default and easy tag management for marketers
Understand the data: data is useless without interpretation to produce theories to improve the site. We can work with you to regularly analyse data to give you insights to drive greater performance