RetailRoundup: The checkout experience on your ecommerce website can have an unprecedented impact on sales. In just 3 minutes, UX guru Chris Jones, shares 3 easy-to-implement tips to help you perfect your checkout to see an increase in ecommerce sales.
RetailRoundup: Ecommerce expert Rob Smith offers his 3 top tips to help you get the most from your A/B testing. This 4 minute video is sure to help you get more meaningful results from your next test.
Retail Roundup: Ecommerce expert, Rob Smith, offers 3 simple tips that will hike up conversion on your ecommerce website. Watch this 3 minute video, implement these simple changes, and you'll see a boost in sales!
Retail Roundup: In 4 mins, Blueleaf UX Director Chris Jones explains why you should be using the data generated on your website. Why are customers abandoning their basket? Are they stumbling to find what they want? User Testing will help you discover all this, giving you a wealth of customer insight to test and apply to increase conversion.
Retail Roundup: What is personalisation in the world of ecommerce? In this 3 minute video,Blueleaf MD Rob Smith, shares his definition of the term and therefore, how it should be approached to help you put the right products in front of your customers. As well as exploring the concept of a one-on-one shopping experience online, is this truly possible and does the customer even want it?
Blueleaf MD and ecommerce fanatic, Rob Smith, shares a simple tip on how to use the product performance data generated on your ecommerce website (2 minute video).
Blueleaf MD, Rob Smith summarises the new changes to Google Pay Per Click, including what it's likely to mean for your advertising spend.
UX Director Chris Jones, explores the real differences between adaptive and responsive websites. Find out which one will work best for you in this 3 min video.
In this four minute video Blueleaf MD Rob Smith advises you on which tools can help you optimise your webpage loading speed to make sure you're performing at a peak.
In this 3 minute video, MD Rob Smith challenges the common perception that business is like a game of chess, where you can plan ahead and carefully consider your next move. In fact, it's more like a game of Tetris, find out why.
Google Consumer Surveys are an extremely useful market research tool. In this 2 minute video, Blueleaf MD, Rob Smith shows you how to use them, what they'll tell you and why they can benefit your business?
Blueleaf UX Director, Chris Jones, shares the features and benefits of four 'add to bag' mechanics. Helping you choose the most effective one for your customers, so you never miss a sale!
Are you doing enough with your transaction emails (order confirmations, dispatch notes, delivery updates)? Blueleaf MD Rob Smith, explains why it is crucial to show them some love. After all, for most retailers they're likely to be the most frequent and on-target emails you send.
In under 2 minutes, MD Rob Smith provides the case for considering the design of your promotional boxes for discount codes. Get it right and your website will not only look slicker but you'll stop paying your affiliates unnecessarily.
This 2 minute video explores the 'recently viewed' feature on your mobile ecommerce website. If you're not currently considering this function on your home page, here's MD Rob Smith's advice on why you should introduce this feature and potentially see a big uplift in mobile sales.
In this 3 minute video, Rob Smith MD of Blueleaf offers you valuable advice on how to expand your ecommerce reach internationally, in a low risk and resource light way.
Could you be unknowingly be selecting the wrong tools for your ecommerce website? Could different tools dramatically increasing your conversion rate? In this 3 min video, Blueleaf Managing Director, Rob Smith, shares valuable advice on selecting tools and perhaps more importantly analysing their success.
Could you be denied your parcels this Christmas? The management company for a series of large apartment blocks in the US has taken the bold move to stop accepting their resident's parcels. MD Rob Smith discusses why they've made this decision and if buildings on our shores are likely to follow suit.
In this Retail Roundup, MD Rob Smith asks retailers to consider the real cost of Black Friday and why they might be better off side-stepping the biggest shopping day of the year altogether.
Are you missing a trick by focusing entirely on acquisition? In today's Retail Roundup, MD Rob Smith challenges the retailers focus on acquisition to offer a fresh view on increasing sales in the long-term.
Rob Smith, MD of digital commerce specialist Blueleaf explores the ever-evolving world of retail payments. Rob outlines the top three points to consider to make sure you choose the right payment method for your ecommerce website.
Rob Smith, MD of ecommerce specialists Blueleaf, discusses re-platforming. What should you consider if you're thinking about a new platform for your ecommerce website and what are some of the benefits of re-platforming? An unmissable video for anyone serious about their ecommerce platform.
Getting in-store technology right is tricky but increasingly important in today's marketplace. In this Retail Roundup, Rob Smith, MD of Digital Commerce specialists Blueleaf, shares his advice on how you can overcome the three main barriers to success.
In this week's Retail Roundup, Blueleaf MD Rob Smith delves into Apple and ad blockers. Not sure what they are? You should know, because ad blockers have the potential to crash your site! Watch our short, advice-driven video to find out what you can do to save your site.
In this Retail Roundup, Managing Director Rob Smith discusses Apple TV. Why it's so much more than a straightforward upgrade and of course what it could mean for ecommerce. Watch this video to find out all about the key features and why the TV might become a retailer's best friend.
In this Retail Roundup Rob Smith, MD of Blueleaf, discusses the 'radar' principle. How can you use this approach to continually assess and improve what's going on in your business? Rob talks about limiting the big bangs and encouraging a culture of continual improvements.
Rob Smith, Managing Director of Blueleaf, discusses how his teams are experimenting with different ways of doing things in order to make a 1% gain each week. A gain is a better way of working and just a 1% increase each week leads to a 64% improvement over the course of a year.
Rob, discusses the ever-evolving world of ecommerce, specifically how new customer demands are shaping the structure of ecommerce teams. Rob looks at the new titles and departments that are starting to fall within the traditional ecommerce function.
Managing Director of Blueleaf, Rob Smith, has had his Apple Watch for two months now. In this candid review Rob shares the great, the terrible and the indifferent features and functions. Is the Apple Watch going to revolutionise retail? Here's Rob's thoughts.