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Three is the magic number...

We've had some very exciting new business wins that we can't wait to tell you about. Firstly, having already built two sites for JLA, the UK's leading supplier of laundry equipment, we're delighted to have been awarded another project.

We also welcome on board Rollersnakes, an internet and mail order store supplying street fashion, accessories and kit to skaters, boarders and skiers of the world. The site will be built on Magento and will include a customised skateboard builder and give Rollersnakes a secure and scaleable platform to help achieve their ambitious growth plans.

Finally, we've won another project for Red Bull, this time to build a new site for their totally awesome Crashed Ice event, which is the extreme sport of ice cross downhill – imagine bobsleigh but on ice skates! The combination of speedskating, boardercross and downhill skiing has only been around for 10 years. The rules are simple: four athletes line up at the start and the first across the finish line wins. Speed, agility, perseverance, toughness and courage at speeds of up to 60kph are the ingredients needed for success.

As you can imagine, we're pretty "stoked" to be working with such great brands and can’t wait to produce some fantastic sites to help grow their businesses.

 

 

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Caring and sharing

Continuing our support for Claire House Children's Hospice, Rob Smith, Blueleaf's Strategy Director will be working with the fundraising team to help them raise even more money via their digital channels. Rob felt that his knowledge and expertise could be of real benefit to the charity, so volunteered his time to mentor and advise the team on their digital strategy. Over the coming weeks, he will spend time with Abi Smith, Cheshire Area Fundraising Manager and her team to review their current website, SEO, mobile and social strategy with the view to suggesting ways to maximise their efforts. Rob said, "This is a fantastic opportunity to continue to grow our partnership with such a great team of fundraisers working so hard for a wonderful cause. I'm delighted that we'll make a difference to so many people".

Claire House is a ten-bedded hospice that provides respite, end-of-life and bereavement care for children and young adults with complex medical needs, up to the age of 23.  To learn more, click here.

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A trio of new business wins for Blueleaf

Continuing our record-breaking year, we are delighted to welcome three new clients into the Blueleaf fold. Firstly, we’re delighted to be working with another part of the Red Bull family. As you know, we've already been working with Red Bull on a number of design and build projects and as they're so pleased with the work we've done to date, we've just been given a project for Red Bull UK, which will go live in the next few weeks.

We will also be working with JLA, the UK's leading supplier of commercial laundry equipment, who are looking for a new website that enables their clients to reorder detergents online with the minimum of fuss.

Our third new client is MPL Home, recognised as being a dynamic force within the small electrical appliance industry. They’re looking to develop a new website to continue to build their brand presence, bringing this up-to-date with their market positioning and current marketing strategy.

We're really looking forward to growing great working partnerships with these clients and welcoming many more in the future.

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Fresenius Kabi’s Thick & Easy™ Goes Mobile

Fresenius Kabi, who produce Thick & Easy™ – the market leading instant food thickener – asked us to redesign www.dysphagia.org.uk with a fresh look and feel, providing an invaluable source of information for anyone suffering from dysphagia as well as for healthcare professionals treating the condition. At the same time a mobile version of the site was also launched, which was designed to present the same information in an easy-to-view way, taking account of the smaller screen size. Both the website and the mobile site will be a particularly valuable tool for anyone wanting to learn more about dysphagia, whether suffering from the condition themselves or knowing someone who does.

Lyndsay Woodall, Senior Product Manager at FK said, “We’re particularly delighted with the mobile site developed by Blueleaf as this enables us to help more sufferers of dysphagia. Over the last month 12% of our website traffic has come from mobile devices and we expect this to increase in the future, hence the development of a mobile specific site.” The website and mobile site only launched a few weeks ago but there has already been an increase in the number of visits, pages per visit and time spent on the site.

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Yorkshire invasion...

We're delighted to welcome Chris Andrews to our growing team of developers, joining us with the unique accolade of being our third Chris. Luckily, his talents extend beyond this into backend development. He cut his teeth the hard way, as a one-man web department for a bespoke travel company, looking after everything from project management, to design and development - all skills which are now benefiting Blueleaf. He describes himself as loving to push the boundaries of possibility, which is perhaps why he's set his sights on conquering Everest. He's got a headstart by being quite tall. Chris has bravely crossed the Pennines to join us and is also our third Yorkshireman along with Scott and Nigel, winning him the nickname Yorkie!

 

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Red Bull Cliff Diving takes off

Following hot on the heels of the 2012 website for Red Bull X-Fighters, we’re now delighted to announce that the Red Bull Cliff Diving website has also gone live.

We were tasked with developing the Red Bull Cliff Diving brand for the 2012 season to reflect the excitement of the sport (and the sunshine!) and give visitors to the site as engaging an experience as possible. This included using the depth of the page to communicate the amazing dive sequences – something which worked exceptionally well from a design point of view.

As with the Red Bull X-Fighters site, this site was designed with multi language assets and we worked with stakeholders across various continents to bring the project in on time and on budget, with multi language versions to follow. And the site can be edited in-house by Red Bull’s editorial team, making it easy to keep up-to-date. 

We’re now working on our third project for Red Bull so watch this space!

The Red Bull Cliff Diving site can be visited here

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Red Bull chooses Blueleaf

We're excited to announce a new client for Blueleaf, having just launched the 2012 website for Red Bull X-Fighters.

Red Bull chose us due to our experience of previous big brand work and our clear expertise in effective web design and build. Our brief was to evolve the X-Fighters brand for the 2012 season to make it even more exciting and engaging, reflecting the nature of the sport and we were also tasked with improving UX for site visitors and eliminating the reliance on Flash so that the site could be viewed on as many devices as possible.

The project included improving social integration (making better use of Red Bull's superb social presence), as well as focusing on better conversion to ticket sales and overall event prominence in the design. Due to the international nature of Red Bull, the site was designed with multi language assets and we worked with stakeholders across various continents to bring the project in on time and on budget, with multi language versions to come.

Red Bull were particularly pleased with the design style of the site and this is being adopted for promo campaigns around the world for Red Bull X-Fighters.

We're delighted to now be working on a second Red Bull project due to launch imminently and a third site which is currently at design stage.

Visit the new site at www.redbullxfighters.com

 

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Making a real difference at Claire House Children's Hospice

At Blueleaf HQ, we recently ran an initiative asking for suggestions for a worthy cause so that we could donate £500 to help them. We were inundated by requests and vowed that we would find  ways to help some of the charities that we didn't choose. Claire House Children's Hospice is a charity that we have always supported by taking part in various fundraising activities, some of which include, Adrian Lomas - Blueleaf’s MD - completing the Round Britain Microlight Rally last summer and Rob Smith, our Digital Director taking part in a parachute jump. To further support the Hospice, we have now offered our expertise free of charge.

Lauren Knights, Marketing & Communications Executive at the Hospice explains:

"Everyone at Claire House was delighted to hear the news that Blueleaf has kindly offered to handle our monthly newsletter free of charge... We've been able to allocate that pot of money elsewhere, which will go straight back into our fundraising total and will pay for, amongst other things, a specially qualified play team to look after the children in the playroom for a full two days...Blueleaf are bringing a lot of smiles to many happy faces"

Learn more and offer your services to Claire House by going to www.claire-house.org.uk, or emailing appeals@claire-house.co.uk

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Co-operative Energy embraces multichannel

After working with Co-operative Energy last year to launch a new website, we are really excited to continue to help and support the energy provider further via a new channel. Co-operative Energy were looking for a way to increase sign-ups from their customer service agents out in the field. They needed a mobile experience that would provide a fast response over the mobile data network.

We worked with them to develop a fast iPad optimised version of the ‘compare and sign-up’ part of their website that could be used to sign people up there and then in the store. It uses the jQuery mobile framework to enhance the mobile experience for the customer service agents, using a dedicated iPad site - a trend that we believe will become increasingly popular over the coming year, where a fast and focused solution is required.

The result is better instore conversion and faster sign-ups of a highly targeted audience – exactly what Co-operative Energy is looking for. The new initiative was launched nationwide in January.

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For your viewing pleasure...

...introducing the Blueleaf showreel starring Team Blueleaf during a normal day in the office! It showcases some of our clients and the work we've done for them as well as taking you on a tour of Blueleaf HQ. A huge thank you to Soup Creative who have produced this for us. We love it! Did you know that the music was written especially for us, how ace is that!

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