Women’s fashion brand Yumi have partnered with us to optimise their ecommerce offering.

Yumi was founded 18 years ago in London to offer trend-inspired clothes with a unique twist. Since then the Yumi brand has growth in strength and popularity. They now have ambitious growth plans for their ecommerce website, which is on the Demandware platform.

The Blueleaf team will work across the Demandware platform to implement numerous improvements and ensure the website is a true representation of the Yumi brand.

The work carried out will result in a more intuitive customer experience, pleasing Yumi’s customers and increasing overall conversion. We have already began work, focusing on improving SEO.

This is a truly collaborative project between Yumi and Blueleaf with both the brand’s internal team and the Blueleaf team working on the improvements together. It is the start of an ongoing optimisation partnership. 

Daniel Lagna, Ecommerce Trading Manager, Yumi said:

"Everyone at Yumi is very excited for our collaboration with the Blueleaf team. We've already seen great results from our first pieces of work and look forward to continuing this journey with them."

Verity Maybury, Lead Project Manager, at Blueleaf added:

"Myself and the Blueleaf team are very excited to be working with such a strong British  brand with a great entrepreneurial history. We are looking forward to helping them to further grow their business, providing their customers with a fantastic online shopping experience and showcasing the high quality products they offer."