You may have spotted on our website, social media feeds or even this newsletter that we’ve rebranded. We hope you love it, as we’re pretty chuffed but rather than direct you to our shiny new website and stand back grinning, we want to share with you a little bit about why we’ve rebranded and what it means for Blueleaf.
If you’re familiar with us, then this rebrand may not be a huge surprise. You’ll have noticed that over the past few months we’ve been outwardly moving towards a retail ecommerce specialism. The reality is we’ve been moving in this direction for years but we’ve never shouted about it so directly and with such clarity.
We sat down as a team and thought about what we’re passionate about and let’s face it, what we’re good at and it was staring us in the face. With clients including Laura Ashley, Next and Graham & Brown, we’ve been producing work for the giants of this industry for, well since we began. The work going through our studio all involves digital commerce, so we decided to focus inwardly and outwardly in this direction.
This rebrand is much more than a new logo to us; it’s a chance to be crystal clear about who we are and the work we want to attract. Work that’s right for us, where we know we can add real and measurable commercial value.