Welcome to Blueleaf's UXpert, our regular look at UX that could improve your website for users and ultimately deliver increased conversion rates. This week we're talking about site search.
What's the problem?
Salesforce Commerce Cloud data shows that products which are searched for convert 3x better than those which are found via the navigation/browsing. So, how can we encourage users to use site search more?
What's the solution?
Show it! Seems obvious, but persistently showing the site search field open by default in your nav (instead of hidden behind a search icon) encourages people to use it. You should also ensure that it's part of your sticky nav if you have one.
What could the benefit be?
The team at Salesforce Commerce Cloud reported usage rates of 15% for persistent search fields on mobile, compared to just 5% for a search icon. Desktop was very similar with 15% for persistent search fields and 6% for a search icon.
I hope you found this useful – if you have any questions on this or anything else to do with UX, please do message me.
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