Welcome to Blueleaf's UXpert, our regular look at UX that could improve your website for users and ultimately deliver increased conversion rates. This week, we're going to look at product recommendations on PDP layouts.
What's the problem?
There's a lot to fit onto your PDP – product info/imagery, controls, Add To Bag button, customer reviews, blog articles and of course product recommendations so that we're always showing customers other options that may be relevant to them. But where should they sit in the hierarchy of the PDP layout?
What's the solution?
Data from Salesforce Commerce Cloud's many clients shows that 45% of users do not scroll past the Add To Bag button and only 11% scroll all the way to the footer, meaning that if your product recommendations are way down the page, a large majority of your users will not see them. It's not practical or logical to users for recommendations to sit above the main PDP information/controls, but they should certainly be above things like blogs and customer reviews which can take up a lot of vertical space.
What could the benefit be?
Salesforce Commerce Cloud reported that click-through rates improved from 1% to 2.5% on PDPs where product recommendations were further up the PDP, helping users explore products and find something they want.
I hope you found this useful – if you have any questions on this or anything else to do with UX, please do message me.
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