Welcome to Blueleaf's UXpert, our regular look at UX that could improve your website for users and ultimately deliver increased conversion rates. This week, we're looking at product-level reviews.
What's the problem?
Is it worth investing the time and money it takes to implement and run a product-level customer review platform and how should you display it on your storefront if so?
What's the solution?
If you're going to have product-level reviews on your site, it makes sense to show them prominently. We've implemented this successfully for our clients in the following places:
PLP – review star ratings under product thumbnails to help users compare products at this point in the journey
PDP – review star ratings at the top near the product name, clickable to scroll users to detailed reviews further down the page
In carousels, e.g. You May Also Like, Recommended etc to encourage click-throughs and so that they appear on lots of pages including home, category, basket etc
What could the benefit be?
Salesforce data gathered from across clients on their Commerce Cloud platform showed that 63% of users were more likely to purchase products that were supported by customer reviews.
I hope you found this useful – if you have any questions on this or anything else to do with UX, please do message me.
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