Welcome to Blueleaf's UXpert, our regular look at UX that could improve your website for users and ultimately deliver increased conversion rates. This week, we're talking about checkout headers.
What's the problem?
Once your users are into the checkout, we need to do all we can to remove distractions and keep them focused on completing their purchase.
What's the solution?
You should introduce a simplified header which removes all navigation elements such as category nav dropdowns, account controls, search and bag. Display only your logo, contact details (in case the user needs help) and secure checkout message/icon.
Make sure you don't switch to this simplified header too early in the user journey though. The bag should still display your full header as users often visit the bag to check contents and then want to continue shopping, so removing your full navigation header here would be a mistake.
And don't forget, once users are through checkout and have landed on the order confirmation page, change the header back to your full one in case they want to look for other items or log into their account etc.
What could the benefit be?
Simplified checkout headers have been shown to test well with users, keeping them focused on making payment and successfully completing their purchase.
I hope you found this useful – if you have any questions on this or anything else to do with UX, please do message me.
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