I was invited to attend the recent UKFast roundtable to discuss the question, "How is the mix of digital and traditional marketing changing?" I'm clearly a passionate exponent of digital marketing, but I also believes that the best campaigns are those that utilise digital in combination with other marketing channels.

The event was filmed and you can hear what I and the other attendees had to say here: http://ukfast.tv/round-tables-marketing-mix.html