In this four minute video Blueleaf MD Rob Smith advises you on which tools can help you optimise your webpage loading speed to make sure you're performing at a peak.

We've heaps more eCommerce-related, advice-based videos on our YouTube channel.

We've transcribed this short video below, just in case you want to take note of the tools mentioned:

Hello, this is Rob Smith, MD of Blueleaf and this Retail Roundup is all about page speed tools. Before we get to the tools, I want to point out that if you're not familiar with page speed overall, you really should be optimising your site to make sure that it loads as fast as possible.

I'm going to run through some of the tools that we use to get started on any project where we're looking to increase web speed. The first two suggestions are free tools and they're great for a quick check to give you a quick indication of how your website is running. 


Simply enter the URL for the page you're testing and it'll fetch everything on that page and let you know how long it'll take a user to load the page. It also tells you (vaguely) how quick it is in comparison to other sites. That's websites everywhere, not just ecommerce sites, so it does give you a good barometer for where you are. The important thing to note with this (and Google Page Speed, discussed below) is that you can put any URL in, so you don't have to only look at your homepage. You can look at product pages, category page, checkout pages etc. This is important because if you do only look at your homepage you'll get a skewed pictures of your speed. Your homepage could be really fast but your product page really slow and that's going to impact conversion rate.

Pingdom also has a paid-for service which has a variety of tools including Pingdom RUM (real time user monitoring) that's a piece of JavaScript that sits on the webpage and figures out how long each specific client spends loading images, CSS, as well as what browser their on, what country they're in etc. Therefore, it gives you a much more detailed picture of your page speed.

 Google Page Speed

Most people are very familiar with this. It gives you a score out of 100 for both mobile and desktop. It also tells you what's really slowing your site down. So again, just pop the URL in and see what it says. Something  to consider here is that if you have a huge image on your homepage it will give you a really bad score, and if you just change that image your score will shoot up so it's not necessarily giveing you the whole picture but it should give you an indication and highlight the important things to fix. 

Google Analyitcs

Google Analytics now has a page speed monitoring feature so I'd definitely take a look. Generally we use this as the barometer for checking if the site is performing better or not. 

New Relic

This tool is for Magneto users only, it won't work with cloud-based systems like Demandware or Venda. New Relic, sits on your server and monitors the actual server performance. How fast the database is going all those things. If you couple this information with the data you get from something like Pingdom then you get a pretty full and accurate picture of the speed of your site.

When you are looking at speed, it's worthj considering that the idea is to continually shave time off - the more you shave off by tweaking images, CSS etc the more it all adds up to make a big difference to your conversion rate. 

For every 1 second of improvement, experienced up to a 2% conversion increase. 

So make sure you're looking at web speed as it's one of the biggest things that can impact your conversion rate right now - not to mention the impact it has on Google rankings. 

This was Rob Smith, MD at Blueleaf discussing tools that can help speed up your website....and why web speed is so important.