Welcome to Inspiring Great Retail, Spring 2017. In this issue, we look at social media’s place in ecommerce and how it’s developing (or not) in the retail world. How are retailers using social? Does it deliver measurable sales results or is it just a “nice to have” marketing support?

How are consumers using it and what does the future hold? Even by digital industry standards, social is a dynamic and fast changing area that perhaps makes it difficult to include as part of any solid strategy. The other part of this IGR report delves into a couple of areas of shopping behaviour – one online (product customisation) and the other looking at how the digital store could soon be changing the bricks and mortar store again (Amazon Go); really fascinating stuff.

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