LJ's existing site wasn't doing the business for them and was in need of a complete redesign taking a range of target audiences into consideration. We suggested breaking the homepage down into clear sections to enable visitors to quickly find the information most relevant to them.
Reflecting LJ's exceptional experience and solidity was a key part of the design brief. With a general distrust of the financial sector currently prevalent amongst the public, it was essential to bring client testimonials to the fore.
Now launched, the client has complete control over the site and is able to make updates and amends without external assistance and cost.