Following on from our Fresh Award for the Laura Ashley Made To Order website, we're delighted to announce that we have also just won Best eCommerce Site at the DADI Awards, making this project a double award winner.
The DADI's are open to digital marketing agencies from across the industry and were particularly well attended this year, with all of the big agencies represented. It's testament to the Blueleaf team that we scooped the award – which is judged based on results – despite opposition from some other big name agencies. Managing Director, Adrian Lomas and Digital Media Director, Rob Smith pulled on their best pants and dancing shoes and were chuffed to bits when they heard our name called out, taking the walk of fame up to the stage to collect the award. We will soon have to order a trophy cabinet to keep the shiny objects in.
Of course, the real winner has been the client, Laura Ashley. The site is constantly smashing sales targets. Gail Cayuela, Head of Direct Business for Laura Ashley commented, "We found Blueleaf due their prior experience of this kind of ecommerce work and have felt confident and assured at every project milestone achieved. They not only have the knowledge and experience to help us but also challenge us and suggest new ways of doing things we may not have previously considered. We're very satisfied with the end result and look forward to working further with Blueleaf to improve this site further and on various other projects"
We're currently exploring new opportunities to build Laura Ashley's business even further and can't wait to create more award winning projects in the future.