Ofcom has published a new survey that suggests that the UK nation on average spends more money online and downloads more data than any other major country. The findings of the report confirm what we all knew, that the explosion of mobile devices has highlighted the need for businesses to optimise their sites for use by said devices to maximise ROI.

Highlights of the report show:

  • Average UK online consumer spend = £1,083 pa compared to Australia which spends the second highest at £842.
  • In December 2011 the average UK mobile connection used 424MB (megabytes) of data, higher than Japanese users who averaged 392MB.
  • 16% of all web traffic in the UK was from mobiles, tablets or other connected devices - more than any other European country.
  • Four in ten UK adults now access Facebook, Twitter and other social networks via their mobiles and for 18 to 24-year-olds the figures is even higher, at 62%.

The survey is a part of Ofcom's seventh International Communications Market Report, which looks at the take-up, availability, price and use of broadband, landlines, mobiles, TV and radio across 17 major countries.

It also shows that not only do Brits love big TV's, a third of TVs sold in the first quarter of 2012 were between 33in (84cm) and 44in (112cm), but we are also taking full advantage of on-demand services and embracing the new generation of internet enabled TV's with 15% owning such a set, compared to 10% in the US . With this in mind, businesses would be wise to think about including second screen in their digital marketing plans for 2013.

If you need any help with your digital strategy and mobile optimisation, then contact Rob Smith or Adrian Lomas on 01829 260 600.


Written by Deb Jowett