Have you ever landed on a web page, taken one look and hit the back button? Of course you have, we all have because we all make decisions and assumptions within 5 seconds of landing on a home page. If there is too much information, for example; if the photographs don't look professional; if it looks out of date, or simply if it isn't obvious what the company actually does. Our brains take all this in and within an incredibly short amount of time, we make the decision to drill deeper or bounce. It seems so obvious, but it stands to reason, therefore, that your landing page needs to be simple, engaging and concise. Make it obvious what you do and make it easy for people to find what they are looking for and you are sure to see an increase in conversion.

If you need help increasing conversions on your site, then call Blueleaf's Adrian Lomas, adrian@blue-leaf.co.uk or Rob Smith rob@blue-leaf.co.uk on 01829 260 600.