news/news-healthrack_large.jpg We've been busy here at Blueleaf working closely with Health Rack, the health product retailer. We're excited to announce the launch of their new brand and its implementation across a new e-commerce website, printed materials and 23 stores. The story started with a brief to rebrand and reposition the chain as the best value health product retailer around. The new logo and positioning statement, "Great Value For Every Body" gives them a memorable brand and helps them stand out from the competition. This was then carried through to the stores with an ongoing project to refurbish every branch and redesign POS and product labelling. Printed materials have also been given the Blueleaf treatment to help sell product and point people to the new site, Health Rack Early indications show that the relaunched site is getting huge interest from customers old and new. It provides an easy way to purchase health supplements, body building & sports nutrition, herbal supplements, slimming aids, magnetic therapies and aromatherapy products, all at great prices. Log onto Health Rack to check it out for yourself. Health Rack - Health supplements, glucosamine, body building and sports nutrition