We keep hearing about just how powerful mobiles are becoming in ecommerce, but can we get an idea of just how important they are? Figures published in Retail Week reported that searches for retailers conducted on mobile phones rose a huge 181% in the first quarter of this year, whilst searches on Google grew by 29%.
British Retail Consortium Director General, Stephen Robertson commented, "Online is the fastest growing part of retailing. Despite any short-term effects from weakening consumer confidence, what stands out here is the fundamental strength of the growth of online retailing. The star performer is mobile. Customers are taking to smartphone and tablet shopping very rapidly. The rise of mobile use to one in ten searches sends a valuable message to any forward-thinking retailer that doesn’t yet have an m-commerce platform."
We couldn’t have put it better ourselves. The figures speak for themselves, so our tip is that you must ensure your site is compatible with mobiles as an increasing proportion of your customers want to buy from you in this way. If you can’t serve them, they’ll go elsewhere.