We're happy to announce the launch of a new ecommerce site for online children's fashion retailer, EdgyKid.

Tired of the plethora of standard kids' clothing sites from major high street retailers, North West entrepreneur Prim Patel joined forces with Blueleaf to create a boutique brand and ecommerce platform to sell urban inspired ranges sourced from the likes of French Connection, IKKS and You by Mo. The creative team conceived a character called ‘ek', who's playfully dotted around the site helping reinforce the brand positioning, 'big brands for little people'. Meanwhile, Blueleaf's digital team developed an easy to use e-commerce site that makes it simple for customers to browse the ranges, purchase and leave reviews.

Our client, Prim Patel commented, "From my initial contact with Blueleaf, all the way through to completion of edgykid.com, the Blueleaf team have been an absolute pleasure to work with. Their incredibly skilled approach has brought the business to life through the branding process, backed up by a technically sound website and the commitment and drive to get the job done. I appreciated their honest feedback, opinions and contributions when discussing ideas, but most of all they've helped keep this project fun to do."

www.edgykid.com is online now.