We are delighted to announce the happy arrival of a new brand into the world for online children’s fashion retailer, EdgyKid.

The company has been set up to offer cool, urban clothing for kids aged 2 to 12, and will be stocking internationally known fashion brands. We have also been commissioned to design and build a powerful, flexible e-commerce site that can be managed entirely in-house by the client.

Our creative team drew on their own kids’ thoughts during the branding project, canvassing opinions from some very savvy and brand aware ankle biters. The resulting brand is fresh and fun, without being childish. Gender neutral colours have been chosen and a character called Ek created to help with brand appeal and retention.

We’re now working on pulling the brand through to the website, marrying a great look with in-depth knowledge of ecommerce best practice and creating efficient online purchasing processes.

EdgyKid’s founder Prim Patel, commented, “Fashion retailers live or die by their branding, so finding an agency that could understand what we’re setting out to achieve and reflect that in our brand was essential”.

Come back soon to see edgykid.com launched.