Every year, London-based ecommerce recruitment specialists cranberry panda, produce an ecommerce report based on a survey of around 200 ecommerce professionals and over 5000 salaries across the board. The results are analysed to create a report sharing real insight into the industry, where it’s headed and perhaps most importantly, where you benchmark salary-wise in the industry.


They’ve now launched their 2015 survey, so wanted to reflect on some of the key, and perhaps shocking statistics from their 2014 report. You can view the full 2014 report here but we asked cranberry panda to share the most telling statistics:

  • The average salary in ecommerce was £40,200 compared with the national average of £27,000
  • The gender make-up in ecommerce for 2014 was made up of 51% male and 49% female yet sadly there is a gender pay gap still in ecommerce
  • All respondents under 25 earned less than £35,000
  • The top 2% in ecommerce earn more than £150,000
  • 71% received a salary increase, yet 3% had taken a pay cut
  • 91% said feeling valued and respected was important or essential to keep them in a role – even more so than their salary

There were some positives, for example results from last year’s survey highlight that the sector has a fairly equal split of male and female employees with a 51% male and 49% female split, which is better than most industries. However, women reported a lower salary than men with only 28% of men earning less than £35,000, compared with 51% of women. With more women entering the industry, this should balance out over time. The breakdown of types of roles and how it is affected by gender, or rather not affected, was pleasantly surprising.

A negative for employers was that the survey also highlighted the fast turnover in roles, with 45% of respondents in their role for less than a year and only 5% having been at the same company for more than 5 years.

Ecommerce is the one sector which has the most variation of job titles; out of 192 jobs there were 141 different job titles! Ecommerce is still an industry dominated by permanent roles although this is changing in some areas such as web design and content/copywriting. In 2014 there was a trend of companies bringing in contract people to fill gaps and help with specific projects and this happened across all levels of experience. This is a move away for agencies to a more affordable and controlled way of working, which will be great to see how this changed, if at all, for 2015.

The survey, which was analysed and dissected by ecommerce consultant Daniel Barker, said


“user experience experts, in-house web designers and web analytics were some of the most in-demand roles in the market.”


So cranberry panda are back to find out what has changed for 2015. Will gender pay gap be obsolete? Which specialisms are in demand and where is money being spent?

In order to gain the most insights and produce a thorough report, we need as many ecommerce professionals as possible to complete the survey. The survey should take no longer than 5 minutes to complete and as a thank you, everyone who completes the survey will receive a FREE copy of the report AND cranberry panda will donate £1 in your name to the homeless cause The Running Charity.

So what are you waiting for? To help make a difference in your industry by ensuring equality, fair pay and an influx of the right people with the right skills please...