No offence to Sir John, but in front of the camera he didn't come across as the most dynamic man in the universe. As such, this tip from Blueleaf is all about personality. People enjoy people who have personality and it’s the same with websites. I'm not saying you need to be massively outrageous, over the top, insulting or anything like that, but I am saying that you shouldn’t be afraid to have a voice and a clear one at that. Working on your brand, where you’re positioned in the market and how you communicate will all benefit your business hugely and keep customers coming back.

Here at Blueleaf, we like to come across as friendly, knowledgeable and customer focused. Our blogs, tips and articles are often very easy to read and colloquial in nature, not boring, soulless copy.

Think about your own site – are you doing a John Major?