We ran our fourth DigiBix event earlier this month. As these events are going from strength-to-strength, we caught up with our event and marketing manager Kate to find our why she runs them and what is in the pipeline.
Over to Kate…
DigiBix was held on Thursday 6th August. If you’re wondering why that date rings a bell, yes, it was the same day as the tube strike. Undeterred, we had a fantastic attendance from knowledge-hungry retailers all wanting to gain tips and tricks on creating fantastic user experiences.
We had three extremely talented speakers:
· Ashley Friedlein, President, Centaur Marketing & Founder, Econsultancy
· Jennie Blythe, Head of Ecommerce, Whistles
· Matt Henton, Head of Ecommerce, Moss Bros
Between them they shared tips on Retail Innovation in Digital Customer Experience, 6 Tips to Deliver Fantastic UX On A Budget and Tailoring User Experience to Build Trust in Your Brand.
The top tip of the day came from Jennie, who said her best user experience testing tool is her mum.
There were of course, many other nuggets of usable information shared throughout the morning. We're delighted that everyone who's replied to our post-event survey said they'd learnt something useful to take back to the office and implement, which is testament to the talented speakers. Other feedback commended how relevant and honest the speakers were, thanks guys!
Our next DigiBix session is on 29th October...
We’re currently picking the theme, so if you have a real pain point that you’d love some advice on, please let me know. Topics we've covered so far are: International Ecommerce, Omnichannel and Content and Commerce.
As always, we held our last event at the rather decadent Soho Hotel (much to our finance manager's delight!). This session’s celebrity spot was Danny DiVito, which I feel top trumps last time’s Zane Lowe…at least I think it was Zane Lowe.
DigiBix is for brands only, sorry no sales, and we're really keen to keep it this way. Feedback on the peer-to-peer networking suggests that some genuinely valuable connections have been made. I believe this 'safe environment' is what is shaping the growing DigiBix community.
However, we do have a wealth of other events in our repertoire that everyone in the industry is welcome to attend. So if you're interested in getting involved but you're not a brand, please do get in touch as I'm sure there'll be an event for you.