Our regular look at Salesforce Commerce Cloud focuses on an overview of the Analytics Module.

What is it?

Commerce Cloud Digital enables you to run reports against captured analytics data. You can use the separate Reports and Dashboards portal which graphs your site's sales, product, or promotion data for a selected time period; or you can use the Business Manager Analytics module. Both capture and report on a variety of data from the Digital eCommerce storefront.

No matter which tool you use, for metrics to be meaningful, you should focus on the correlation between metrics and finite numbers such as revenue and number of orders. The overall goal of using metrics is to identify trends over time.

Why do I care?

The analytics module is a collection of a lot of smaller parts: Conversion reports, Purchase reports, GMV reports, Catalog reports, Search and Navigation reports, Customer reports, Traffic reports and A/B Testing reports.

Currently this feature may not be working on your realm as you may be missing some templates in your application. Each and every one of these reports has a different template which needs to be added by your SI.

Commerce Cloud Digital uses session IDs to capture web activities. While this doesn't distinguish between visits and visitors (unique visits), it does circumvent the issue with users blocking cookies or not allowing JavaScript and therefore not being counted. Commerce Cloud Digital also uses web logs, which are faster than pulling data from the database. The web logs represent all storefront web activities, for example, orders entered by consumers.

What do I need to know?

You can read more about this in SCC documentation.

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