Our regular look at Salesforce Commerce Cloud is a hot topic of ecommerce right now - Headless Commerce.
What is it?
Headless Commerce is where your commerce engine sits in the background, but does not power your customer experience directly. The customer experience can be driven by a CMS (Content Management System), a completely bespoke system or built into a mobile app, such as Google Maps.
You may have seen Uber appear inside Google Maps as an option for travel, with an estimate of price. This is an example of Uber offering a headless approach, and Google Maps as an app taking advantage of it.
Why do I care?
Headless Commerce is going to be the standard within a few years. Your main eCommerce website may stay similar to what it is now, powered directly by Commerce Cloud.
There will be so many other touchpoints in your customer experience that could be 'Commerce Enabled' if you embraced the Headless model. Selling via social networks, selling inside bespoke mobile apps that you own and ones that you don't are just a couple of examples.
One example we built recently for Life Style Sports was the deployment of Endless Aisle as an iPad application for assisted selling in store. This wouldn't be possible without a Headless approach.
What do I need to know?
Any retailer should be planning how their Commerce platform can be used in a Headless fashion. With Commerce Cloud, the main component that's already available and mature is the Commerce Cloud OCAPI (Open Commerce API) that drives Headless experiences.
For more information, check out this video from Salesforce that gives a great overview of Commerce Led experiences, Integrated experiences and API-first (Headless) experiences.
If you want to know more you can email me and I will be happy to answer your questions without any need to worry about getting sold to or chased: just here to help.
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