Our regular look at Salesforce Commerce Cloud focuses on an overview of Facebook Dynamic Ads.

What is it?

Facebook Dynamic Ads is out of the box functionality of Salesforce Commerce Cloud, which helps your business build lasting relationships, find customers and increase sales for your online store. Dynamic Ads is Facebook’s most advanced product for consumer re-engagement, enabling you to identify the ideal consumers and target ad campaigns to drive conversions.

Why do I care?

Facebook Dynamic Ads offers value to you in several ways:

  • Improved conversion and sales
  • Centralised management of all commerce channels from one place
  • Unified consumer experience across digital channels
  • Deep integration into the customer funnel (page views, product views, cart, checkout)
  • Increased time to market via quick and easy implementation
  • Programmatic export of product catalog to Facebook through Business Manager configuration

What do I need to know?

There is no additional fee associated with this functionality and it’s available in your current version of Salesforce Commerce Cloud.

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