Our regular look at Salesforce Commerce Cloud gives an insight into the very exciting Einstein recommendations being available via OCAPI.
What is it?
Einstein product recommendations have always been a strong part of Commerce Cloud's offering, but there was one big weakness - an inability to use them outside of Commerce Cloud. Mobile applications, email applications and so on were left in the dusty world of less intelligence. Now though, SFCC are making these recommendations available via an API service.
Why do I care?
If you have external websites, content sites, mobile applications, in store signage, kiosks and all sorts of other things outside of Commerce Cloud that could benefit from showing Einstein recommendations, this could be a big deal. Here's three examples:
- You have some in store digital signage in a particular part of your store. You could use this API to pull the product recommendations for products in that category and show them with a 'Best selling right now' or similar banner above for always updated signage.
- You have a content site that is separate to your ecommerce site and you really want to surface some product content on that content site. You could embed product recommendations into that site now via the API.
- You have a mobile app based on loyalty. That app could now surface recommendations in the app.
What do I need to know?
This feature is in Closed Beta. That means it's not available to everyone, but will be soon. You can apply to become part of the beta through your CSM.
If you want to know more you can email me and I will be happy to answer your questions without any need to worry about getting sold to or chased: just here to help.
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