Our regular look at Salesforce Commerce Cloud focuses on an overview of Android Pay.
What is it?
Android Pay presents the opportunity to significantly improve the ease with which a mobile shopper can be converted into a mobile buyer by decreasing friction in an ecommerce transaction. It builds on the same foundations laid by Commerce Cloud for ApplePay in recent times.
Commerce Cloud Digital enables you as a retailer to incorporate the ability to pay using Android Pay on your storefront. You can determine whether to show the Android Pay button on your product detail pages, cart, and minicart.
Why do I care?
The biggest benefit Android Pay provides is the seamless conversion it provides for your customers. Also you don’t have to worry about your customers' data security because Google verifies the domain association and encrypts the payment data with an encryption key. With mobile shopping still increasing, anything that can decrease customer journey time, especially for frequent purchasers, will provide a decent incremental revenue boost.
What do I need to know?
Android Pay is disabled on your realm by default. Depending on your payment service provider there are two ways of integrating with Digital: through custom coding within your payment integration or via the PSP cartridge you have implemented.
In terms of the customer experience, this can be injected without much coding change (like with ApplePay), or our preferred route is bespoke implementation into your templates for the most on brand and seamless experience.
The feature is still in beta but it is expected to be released soon.
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