We’re super proud to have recently won the contract to replatform the V&A website onto the powerful Salesforce Commerce Cloud B2C platform. Due to prior experience with the Tate museum, we were invited to respond to the Public Tender for the V&A by the lead programme manager.

They currently use the Magento platform for Tickets, Membership and Merchandise, however the V&A have now outgrown the existing system due to increases in the throughput and complexity of their online sales.

As such, they were looking for a provider to deliver a secure and scalable ecommerce platform that will allow for the expected increase in the level of usage and income, whilst allowing for the growth in the use of the “single-basket” approach to sell other products (such as membership sales and renewals) online.

Why was Blueleaf selected?

Due to it being a Public Tender, many suppliers responded, both from platforms and agencies. It was whittled down via a scoring process, down to 10 (from hundreds) and to 2 platforms, Magento2 and SFCC. With the experience we have of running a successful similar replatforming and ticketing solution with Tate, we clearly showed we had the experience to run this project for the V&A as well.

Business benefits and ROI they expect to see

Integration stability and greater freedom to sell many parts of the business online are the key benefits, which will help to drive incremental sales. The Salesforce Commerce Cloud platform is such a solid solution for retailers, they don’t have to consider things like hosting or being on the latest version; platform updates simply happen on average 8 times a year.


The project started in January 2019 with a full discovery that we led through January. It’s scheduled to be complete and go live in early 2020.

For any questions on this project please do reach out to Adrian.