The skills agenda is something that’s very important to Blueleaf. You may have seen our Strategy Director Rob Smithspeak on this topic at the Manchester Digital Skills Summit, where he joined a panel of other digital experts including David Edmundson-Bird, the Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University. An interesting statistic that came out of this panel was that 45% of businesses surveyed have turned work away due to lack of resource.
It’s not surprising then that as business owners, Adrian and Rob feel passionate about supporting the development of future digital talent and encouraging people to pursue careers within the digital sector.
For this reason we’re extremely proud to announce that we’re working with the University of Chester on their new MSc in Digital Marketing course, which launches this September. The University will be offering this as a full and part time option and it will be delivered from their Warrington Campus.
Adrian has been liaising with Tanya Hemphill, senior lecturer and programme leader in PR and Digital marketing at the University to help the course come to fruition. And now Rob's going to support the course by advising on the content. This is extremely important as the course needs to provide students with digital skills that will directly translate into their job once they graduate.
The more high-calibre, digital courses available at Universities then the more talented graduates there are feeding into the UK’s digital industry. This not only benefits digital businesses like Blueleaf but it boosts, progresses and injects talent into the industry as a whole, which benefits us all.
Even if you’re not directly involved in the digital industry the chances are you use life-enhancing technology on a daily basis, be it banking on the go or social media.
We’re very much looking forward to the course launching this September.