We have just launched a major new website for high profile home furnishings brand Laura Ashley, offering their made to order products for the first time online.
Previously only available in-store or through phone ordering, bringing Laura Ashley’s made to order product lines to the web is already providing great potential for growth. Not only has the site opened up a new channel for this product group, it is also reaching an internet savvy generation that may not have previously considered the brand for this type of purchase.
Blueleaf was appointed to handle the project due to our pedigree in creating bespoke, complex e-commerce sites, such as Next’s made to order site. The scope of the brief included initial consultation with the client’s internal teams regarding the design of the site and ensuring effective integration with back end systems.
The project is ongoing and our team are now working closely with Laura Ashley to implement effective cross-channel integration and bring further offline products to the web. Digital Media Director, Rob Smith comments, "It's been such an exciting project to work on due to the potential it opens up for Laura Ashley in terms of new market and also for the opportunity for Blueleaf to further expand into this arena and build on our expertise."
Why not visit the site at http://mto.lauraashley.com and order some samples today?