We're delighted to announce that one of our clients, Everyday Maternity, has been voted Best Independent Maternity Retailer at the Prima Baby Fashion Awards 2010. Thanks to the use of our e-mail marketing system Reach, Everyday Maternity encouraged customers to vote online and Amanda Gregson, founder of Everyday Maternity was elated to be presented with the award of Best Independent Maternity Retailer at the ceremony on 25th February, surrounded by retailers such as Next, Debenhams and Littlewoods. As the award was based on votes alone from traffic directed to the online poll, it is all the more significant to the Everyday Maternity team based in Chester. Amanda Gregson said "We were honoured to be nominated in the category and set about with a campaign using Reach to encourage votes from our customer database."

The award has already started a catalyst of events for Everyday Maternity which includes talks to work in conjunction with Prima Baby to host their own fashion shows at the national Baby Shows at Earls Court, NEC & Excel in 2011.