Our very own Smith & Jones – Senior Web Developer Pete and Creative Director Chris – were invited over to Landgraaf in the Netherlands earlier this month, to watch a stage of the Red Bull Crashed Ice world series tour.
We worked on the redesign of www.redbullcrashedice.com towards the end of 2012 and have since integrated a live results feature that keeps fans bang up to date with the latest placings during each event of the tour.
This season sees events in the USA, Canada, Switzerland and the Netherlands. Our boys visited SnowWorld in Landgraaf, Europe's largest indoor ski centre. The best way to describe Red Bull Crashed Ice is that it's like bobsleigh... without the bobsleigh! Competitors race down a long, twisting and incredibly fast ice track on skates, with nothing but a bit of protective gear to prevent them from getting injured. Both Pete and Chris were amazed to see the track first hand and to witness how brave the competitors have to be to take part.
It wasn't just a jolly though. Seeing the event live gave us a unique insight into how what we're doing online for Red Bull is used by visitors to these events; checking live results, watching videos and interacting socially. It was also fantastic for us to meet more of the Red Bull team, many of whom work out of Salzburg.
If you fancy seeing Red Bull Crashed Ice for yourself, visit the site here at www.redbullcrashedice.com.