We're celebrating a major new account win this week at Blueleaf HQ. BBC Radio 4 have appointed us to help promote ABBA. But this has nothing to do with Benny, Bjorn & co. "ABBA" stands for the Alfred Bradley Bursary Award, a biennial search for fresh radio writing talent. Blueleaf beat off stiff competition from four other agencies, with a winning combination of unique creative and service guarantees. The work involves promoting the competition to would-be radio writers, as well as advertising and theming for the launch event.
Watch this space as the campaign develops.