Twentieth Century Fox Home Entertainment Retail Ltd have appointed Blueleaf to their roster with the initial project being to produce a Fox Direct responsive website.
We'll be working with Twentieth Century Fox Home Entertainment’s retail business Fox Direct to develop a direct-to-consumer mobile strategy and online brand experience for key film and TV releases. The aim is to explore ways of using their great content to blend entertainment and ecommerce in order to drive pre-orders of Blu-rays and DVDs.
Blueleaf have been expanding in the international ecommerce market for some time with an already impressive client list of global, household brands including Travelex, Red Bull and Next. This latest client win gives the agency even more bespoke experience and direction as they continue to lead the charge in this market.
Notable international ecommerce projects that Blueleaf have delivered recently include work for Graham & Brown and long-standing client Laura Ashley.
The agency designed and built a new International ecommerce website for wallpaper, paint and wall-art suppliers Graham & Brown. The new, user-led website launched in November 2013, since then Graham & Brown have enjoyed a 93% increase in sales and a 54% increase in conversion. The site’s also received award nominations for the BT Retail Week Technology Awards and the Online Retail Awards.
In March, Blueleaf launched a French language website for Laura Ashley. Until now, French customers have been able to make purchases from Laura Ashley’s ecommerce website but orders have been treated as if being made in the UK. Now the brand has a bespoke French website which is in the French language with prices listed in euros.
Blueleaf are currently working on a larger project for Laura Ashley that will see bespoke ecommerce websites available in other countries including Germany, Austria, Switzerland and Italy.