BT Technology Awards 2014
BT Technology Awards 2014

Run by Retail Week and judged by retailers, the BT Retail Week Technology Awards celebrate excellence and showcase the technology that is making a difference to businesses. Blueleaf are thrilled to be nominated for our work with wallpaper, paint and wall art suppliers Graham & Brown in the Mobile Technology Category.

Rebecca Thompson, Insight Editor, Retail Week, said:

“Congratulations to all of our shortlist – entries this year were better than ever and choosing the shortlist was a real challenge. The finalists highlight the best innovation in the sector, and showcase retail as a truly innovative industry. “

What we did:

Graham & Brown were established in 1946, they needed a website that reflects their strong brand and heritage. You may remember our blog post announcing the launch of their new website, which took place in November 2013.

We described how the team at Blueleaf worked tirelessly to achieve a beautifully designed website that’s fully responsive to ensure the best user experience across desktop, mobile and tablet. The site’s also available in eight different languages.

Results from the new site are extremely pleasing. Since launch, sales are 93% ahead of last year and the conversion rate is up 54%.

Rob Smith, Strategy Director at Blueleaf, said:

“We’re delighted to be shortlisted for this award, especially as the standard of entries in this category is so high. Graham & Brown are an iconic, forward-looking brand and we worked hard to design and build a website that reflects this. It’s wonderful to see the hard work that everyone involved put in pay off and for the website to be recognised by respected industry professionals.”


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