Big Yellow provide flexible self-storage solutions for business and domestic users, in over 60 locations around the UK. It's well recognised that it costs a lot more to win a new customer than to keep an existing one, so our client wisely decided to invest in a customer retention programme with Blueleaf Digital. We're working closely with Big Yellow to profile customers' requirements and behaviours, targeting them with tailored email campaigns that communicate the right message at the right time.