If you’ve picked up a newspaper or tuned in your radio recently then you’ll know that TV’s Davina McCall has embarked on the biggest mental and physical endurance challenge of her life. No, she’s not entered the celebrity Big Brother house. With the help of British bike brand Beacon, Davina has been cycling, swimming and running over 500 miles, which is the distance from Edinburgh to London via Lake Windermere, Scafell Pike and the Peak District.

So, why am I telling you about this?

As someone who’s partial to the odd bike ride myself, I am completely in awe of what Davina is undertaking and her commitment to the challenge. You may have seen the dramatic pictures of her being pulled from the near-freezing water during a 1.5 mile swim across Lake Windermere. Post-swim Davina was rushed to hospital for tests but as soon as she was given the all clear she got right back on the bike, literally as the next stage was a 65 mile bike ride.

Today, Davina spends Valentine’s Day cycling from Birmingham Windsor with her Beacon Fell support team, something to admire as we tuck into our Valentine’s Day chocolates.

Unless you’ve tried a challenge of this scale, it’s hard to give it perspective but  I feel the reporting of some of the hardships Davina’s faced and overcome has given it scale. I’m all the more impressed for it. But Davina’s not alone, she told reporters  “I have such a great team around me, I couldn’t have done it without them...I never felt unsafe, I’m in the best possible hands.”

One of the brands supporting Davina, with medical services assistance, is Beacon Fell. My experiences with Beacon started late one night as I was stood peering into the shop window of London-based cycling shop Rapha. As I was admiring the bikes, the kit and the way the shop’s laid out I became aware that there was another bloke, standing next to me, doing exactly the same thing. Strangely enough, it was Phil Jones one of the directors of Beacon Fell.  I actually know Phil from up North so given the hour and our location it was a surreal, serendipitous moment and I’ve followed Beacon Fell’s goings-on ever since. This challenge was something I wanted to help support, in whatever way I could.

Davina is raising funds for this year’s BT Sport Relief Challenge. The money raised will go specifically to support women across the globe who are enduring much darker hardships.

So, we wish Davina every success for her home coming tomorrow, which entails her completing the journey from Windsor to London on foot. Follow this link to track her progress as she approaches completion and why not donate a pound or two while you’re there!