One of the challenges faced by all marketing managers is accountability for the effectiveness of their campaigns. Long gone are the days when a scattergun approach could be employed. Today’s most successful marketing campaigns are those that target carefully segmented data and treat prospects as individuals. But how do you communicate with these prospects in a cost-effective way and then begin segmenting your database?
with blueleaf’s email marketing system
We’ve worked closely with Aaron & Partners LLP, a law firm with offices in Chester and Manchester, for over five years and in that time we’ve used our vast experience and expertise to help them drive their business on to great success. The work we have created ranges from branding and advertising campaigns to a mix of digital solutions including most notably, emarketing. This channel of communication has proven to be extremely effective for the client and we believe that it would be for your firm.
The emarketing campaigns we produce regularly achieve an ‘open rate’ of over 30% and lead to segmentation data being built on over 40% of prospects. This information is enabling Aaron & Partners LLP to further segment their database, leading to even more effective communications ultimately what we all want, more business!
But don’t just take our word for it, to view a video testimonial from Scott Hadden, Marketing Manager for Aaron & Partners LLP, just click on the movie below:
We like to talk at Blueleaf, but not as much as we like to listen. To get in touch please call 01829 260 600 or if you would prefer to email, please use firstname.lastname@example.org
PS we are committed to engaging with only one law firm per area, to ensure there is no conflict of interest.