We recently teamed up with European roadshow specialists Event Marketing Solutions (EMS), to run a promotion for 20th Century Fox. The promotion allowed members of the public in several European countries to find out more about Blu-ray and to get involved in an exclusive interactive experience. Participants were filmed against a green screen and then inserted into clips from their favourite films including Alien, Night at the Museum, The Rocky Horror Picture Show and The Sound of Music.
Blueleaf designed and built a website which was used to host the film clips, as well as providing the ability for the films to be shared through social sites such as Twitter and Facebook, to further spread the promotion.
Rebecca Hollinshead, Account Manager at EMS commented, “The Blueleaf team have tremendous skills and expertise, and the ability to broaden this roadshow promotion and extend the event experience further through the website was fantastic.”