It’s easy to see these days how a company's internal culture is reflected in their client relationships and their results. We believe passionately in growing a positive and powerful culture that everyone wants to be a part of. We do this by setting a clear vision and mission for the organisation as well as defining our purpose. Guiding all of this are our values - which we hold very close to our heart.



Happy to challenge and be challenged

Whether it's talking with clients or team members, we challenge any assumptions or status quos, in a non-aggressive way. We're also really receptive to being challenged and take those challenges as they're meant – to get the best result for everyone.

Passionate about the possible

It's sometimes easy to fall into the same way of doing things, over and over. We're passionate about the possible – keeping our minds open to finding new ways. We're an ideas-based business and strongly believe that anyone can have a great idea.

Humble and confident

In our industry, we need confidence. Confidence in our skills, experience and the results we get for clients. Confidence is no excuse for arrogance though, so it must always be balanced with humility.

Commercially aware

We're a commercial business that's here to make a fair and justified profit from the work we do. Every team member should be commercially aware to ensure that we remain profitable and fairly rewarded by our clients for the projects on which we work so hard.

Focused on client success

If our clients become more successful from our work, we'll be well rewarded and will continue working together. Every step we take and every decision we make towards project accomplishment must be aligned with our clients' goals.

Embrace a fun family spirit

Agency life is varied. We'll have intense periods around deadlines, land huge clients and grow as a team of talented individuals. Along the way, we must remain a close-knit group that looks out for each other, embodying a fun, family spirit and having a great time together, whilst delivering great results.

Collaborative and supportive in our relationships

We have lots of relationships at Blueleaf – our team, our clients, our partners. The closer we work together, sharing possibilities and moving towards shared goals, the faster we'll gain amazing success. At times, people need support to help them through or perhaps just a sounding board for their ideas. We're all here to grow as people and through collaboration and support, we will.

Progressive and driven towards personal and professional goals

We're driven individuals who want to grow both personally and professionally. Blueleaf will support the team's goals in the full knowledge that we're a progressive business, taking little steps forward every day to become an amazing agency, full of amazing people.

Clear communicators

Virtually all major issues within an agency can be attributed to poor communication. Our aim is to communicate clearly, both internally and with our clients. Clear communication is the oil that makes everything run smoothly.