Marsden
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The challenge
The Marsden Building Society's website wasn't communicating effectively with their target audience and differentiating them from the competition. They needed an easily updatable site to strengthen the brand, identify what makes them different and advertise the latest deals.
The solution
Our creative and web development teams worked closely together to create a site that delivers great design, intuitive navigation and a real clarity of communication. Built using our own content managed system Command, the client can independently amend the site as often as they like and keep track of updates. The site presents information and special offers clearly and simply, reinforcing the Marsden's no-nonsense approach.
The results
The new site is helping boost the Marsden brand, raising their profile in the competitive financial sector. It also reflects the solidity of the Society at a time when the public's mistrust of banks is as at an all-time high.
What did the client say?
"Blueleaf's content management system, Command, has given us the control we needed over our website. They created an easily navigable, easily managed and on-brand site that reflects the Marsden and where we are taking the business. When you engage with Blueleaf, you get not only a technically gifted team, but also a team with the experience of branding and marketing required to create truly effective digital solutions."
Rob Pheasey - Operations Director, Marsden Building Society
