Latest Results
36
percent increase in online sales within 12 monthsSolutions designed to provide very low internal management costs
03
industryawards
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Growing
sales for
Laura Ashley
We've enjoyed a long and fruitful relationship with Laura Ashley, one of the UK's best-loved fashion and home furnishing brands. From full ecommerce builds to daily updates, we're always helping solve their business challenges and growing sales online.
awards
won
No fuss,
Fast response
For an international retailer of Laura Ashley's size, there are updates to be made to their site every single day. From prices to banners, sales to stock, it's a constantly changing picture.
We support all of their day-to-day operations, acting as the first port of call for everything from implementing a merchandising system to updating store locations.
Our no fuss, fast response approach fits perfectly with a client who needs to get updates implemented quickly. In addition, we're constantly developing more efficient ways of working, delivering even greater return on investment.
Made to Order Products
Laura Ashley's made to order products - curtains, blinds, furniture and upholstery - were only available in-store or via phone order, meaning that the web represented a significant untapped revenue stream.
We were briefed to create a bespoke site so that products with a complex set of parameters could be sold online.
With over half of Laura Ashley's online turnover coming from furniture, it was essential to get the made to order site right first time.
Seamless Venda
integration
With the made to order site delivering impressive results, the next step was to fully integrate it into the main Venda site. We accomplished this by working closely with the ecommerce provider to integrate design, functionality and baskets. The resulting site delivers a seamless customer experience for every Laura Ashley visitor.
We're continuing to work closely with Venda's systems to ensure that we deliver on Laura Ashley's business objectives.
Test, Tweak, Improve
Even with such a diverse and busy workload, one factor runs through everything we do for Laura Ashley - we must sell more from the traffic we get. That's why we're always running split tests to increase conversion rates across the site. Whether that's simple checkout goals or making it easier to get through each step of the made to measure journey, we're always testing, tweaking and improving.
The
applause
See the site here:
We found Blueleaf due to their prior experience of this kind of ecommerce work and have felt confident and assured at every project milestone achieved. They not only have the knowledge and experience to help us but also challenge us and suggest new ways of doing things we may not have previously considered. We're very satisfied with the end result and look forward to working with them further on various other projects
Gail Cayuela - Head of Direct Business, Laura Ashley