Etelligencia
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The challenge
etelligencia is a unique surveillance product designed to help big brands combat counterfeiting and fraud online. It scans auction sites for patterns of activity that are indicative of illegal trading, for example people selling stolen or counterfeit goods. As a relatively new entrepreneurial business, etelligencia faced a common problem; how do you quickly establish credibility and get big brands to take you seriously?
The solution
We rebranded the company with a clean, modern feel appropriate for this cutting edge product. A visually stunning concept was then created to make etelligencia's prospects sit up and take notice. We also helped the client simplify what was a complicated message into something simple, straightforward and benefits lead. The communication was delivered across brochures, direct mail and web.
The results
The project positioned etelligencia as a serious player in their industry, opening dialogues with several high street brands and exceeding the client's expectations.
